Box Office: Apollo 18 and Shark Night 3D Battle it Out

Apollo 18 and Shark Night 3D fought for honors as top genre film over the four day Labor Day weekend with the former wining by just $400k in ticket sales, though it only managed to climb to the Number 3 slot (with Shark Night 3D at Number 4). Still, Apollo 18 did okay, nearly doubling its $5 million budget with its $10.7 million tally, though Shark Night 3D (with a $10.4 million take) still has a ways to go to cover its $28 million budget. Conan took a big hit over the weekend dropping all the way to the Number 16 slot in its third week of release and Fright Night fell completely out of the Top 20, also in its third week.

Genre Films at the Box Office the Weekend of September 2-5 (Based on Early Estimates):
Apollo 18 Rank - 3 (LW - n/a) / Revenue - $10.7 MM / Fresh Rating - 19%
Shark Night 3D Rank - 4 (LW - n/a) / Revenue - $10.4 MM / Fresh Rating - 21%
Rise of the Planet of the Apes Rank - 5 (LW - 3) / Revenue - $10.3 MM / Fresh Rating - 81%
Spy Kids: All the Time in the World Rank - 8 (LW - 6) / Revenue - $6.6 MM / Fresh Rating - 22%
Don't Be Afraid of the Dark Rank - 9 (LW - 4) / Revenue - $6.1 MM / Fresh Rating - 59%
The Smurfs Rank - 10 (LW - 7) / Revenue - $5.6 MM / Fresh Rating - 20%
Harry Potter and the Deathly Hallows Part 2 Rank - 12 (LW - 12) / Revenue - $3.3 MM / Fresh Rating - 97%
Captain America: First Avenger Rank - 13 (LW - 16) / Revenue - $2.5 MM / Fresh Rating - 73%
Cowboys & Aliens Rank - 14 (LW - 15) / Revenue - $2.3 MM / Fresh Rating - 43%
Conan the Barbarian Rank - 18 (LW - 8) / Revenue - $1.9 MM / Fresh Rating - 25%
Final Destination 5 Rank - 17 (LW - 13) / Revenue - $1.8 MM / Fresh Rating - 57%

Source: Box Office Results - Box Office Mojo / Fresh Rating - Rotten Tomatoes